Marketers have been tinkering with web design since the early 1980s. But the 30 years of experience hasn’t stopped an assortment of mistakes from coming up repeatedly. There are at least five common mistakes that you come across that every marketer has directed.
Here they are and some corrections:
The Eagerness for Messages to be seen
When faced with too many choices, footfall and online shoppers turn away or hang around for too long. This is why most conversion specific sites should aim to provide limited options while clearly defining the value being offered. Cluttering a screen with a plethora of choices is not only frustrating to look at but also the fastest way to becoming a site no one wants to visit. Throughout the UX, aim to establish a strategic hierarchy to guarantee the design directs the visitor towards the intended objective
Prioritizing Flash Instead of Substance
The fastest way to annoy a site visitor is to keep them as far away from the intended visitation goal as possible. While it’s true that some sites such as digital publisher will exploit transition pages to curb bounce rate, data reflects that the users’ willingness to return is dramatically affected by these pages. It’s better to prioritize content and the user experience to ensure the visitor is naturally guided towards the end goal. Focus on the strategy and everything will fall into place.
Forgetting the Mobile Aspect Ratio
There’s study after study pointing to mobile, rightfully so, as the prime device for information research and path-to-purchase browsing. Marketers often ignore the responsive design process, hoping that the desktop experience will translate well into the mobile one. When making the transition, conduct competitive research and dive deep into the web design mobile strategy for a customer-centric approach.
An Inconsistent User Interface
Imagine hovering over on an icon and seeing that your cursor has not transformed to reflect the commonly associated icon for click through. We come across way too many improperly placed UI elements inherent in poorly designed sites that exist purely for their own sake, instead of to allow browsing ease. The experience should be frictionless, clear and consistent.