Since the last few years we have been using Snapchat as a fun way to send photos and videos to friends and family without eating up your phone’s memory. Unlike other messaging apps, we can view snaps for a maximum of 10 seconds, and then it’s gone for good. Anything shared through the service self-destructs, leaving no evidence that it existed.
This is why we are often confused when people talk about using snapchat for marketing their business. But believe it or not the digital marketing world has changed dramatically since marketers started using Snapchat to promote their brand. Unlike Facebook or Twitter Ads, Snapchat’s advertising platform is relatively new. This means that an innovator, one can access a large audience of potential customers without having a crowded environment like Facebook, Google or Twitter advertising.
Snapchat’s unique storyboard with its disappearing videos can create amazing opportunities for the marketer to involve the required target audience and with the right sort of engagements, its possible to achieve a huge return on your ad spending.
Ever since Mark Zuckerberg said, “privacy is no longer a social norm”, there is no real privacy on social media. People are sharing intimate moments publically at an increasing rate. What you are experiencing with Snapchat is intimacy – a private & cozy atmosphere. Perfect for marketing your brand so that competitors won’t steal your thoughts.
Since Snapchat, has a limited text count, more emphasis is on the visuals. And no doubt visuals speak louder than words. The creative and fun filters and emojis along with the text overlay make marketing more effective and easier for the audience to retain.
Unlike Facebook, Snapchat doesn’t let you reshare others content. It has to be real not recycled. For marketers, this is a big challenge. It takes agility and vision to share what is fresh and authentic.
The fun aspect might look weird to us but all these features are powerful motivators. In this day and age, we need to understand what motivates our target audience before we market to them.